Brand Campaign – Kinderviews, love and protection through the
eyes of children
Zurich always endeavors to care for their customers by providing
tailor-made protection solutions for those who truly love.
Likewise, parents want to find out what their children think and
care for to offer the warmest love and protection. To understand
what truly matters in life, we decided to view the world from a
new perspective - through the eyes of children, which is why
Zurich rolled out the
Kinderviews family campaign.
Children's mindset is often difficult to comprehend, even for
parents. Deep inside, children keep secrets which they do not
easily entrust to anyone. However, when questioned by a total
stranger, they sometimes move out of their comfort zone and
offer the most genuine and thought-provoking answers. We invited
kids to tell us what matter most to them: what they’d 'love' to
be when they grow up, who makes them feel protected, and the
people they care about, with their parents watching the
interview in a separate room. The clip came out warm and
inspiring, with some parents amazed by their kid’s creativity
and some heard emotional responses that moved them to tears.
In only 24 hours, the clip reached nearly 100,000 views, more
than 300 shares and countless likes.
"Family is a topic that moves us all in Zurich. Almost all who
were involved in this project are parents themselves. That's why
we wanted to create something that speaks to us parents from the
soul. We all want to know what our children feel and think." - Priska Kaspar, Head of campaigns and advertising at Zurich
Insurance Group and herself a mother of three children.
