Zurich won "Excellence in Gaming - Silver Award" in Marketing
Excellence Awards 2014
Zurich was awarded the
"Excellence in Gaming - Silver Award" in
the Marketing Excellence Awards 2014 organized by Marketing
Magazine.
The award recognizes Zurich's accomplishments in the "Treasure
Hunt to Zurich" game, held in November - December 2013 as part
of the Brand Campaign in 2013, which attracted over 4,000
participants and generated over 230,000 visits to the campaign
website. Throughout the game, participants went through a
meaningful journey learning insurance knowledge and unlocking
treasure boxes by hunting QR codes in various print, out-of-home
(e.g. MTR and bus) and online advertisements. Participants
opening all treasure boxes and answering all insurance related
questions correctly could then enter a lucky draw to win a trip
for two to Switzerland and other grand prizes.
Ms. Jenny Chau, Head of Marketing & Communications of Zurich's
Global Life business in Hong Kong, commented, "The smart mix of
offline and online media in the game has tied the Brand Campaign
together, and brought customers to a new level to experience our
brand. It would not have been achieved without the enthusiastic
support from our customers."
Mr. Ricky Chan, Senior Head of Marketing Management & Strategic
Relationship of Zurich’s General Insurance business in Hong
Kong, commented, "This award does not only recognize our
marketing capabilities to engage our customers and to build a
strong brand, it is also a testimony of One Zurich, that the
General Insurance business and Global Life business in Hong Kong
successfully joined hands to promote the Zurich brand in Hong
Kong."
About the Awards
The Marketing Excellence Awards is now in its third year as
Hong Kong's premier event celebrating excellence across the
marketing communications services business. From unique oneoff
campaigns to long term strategies and programmes, the Marketing
Excellence Awards recognises marketers who have pushed their
brands to measured success through sound and innovative
marketing strategies.
"Excellence in Gaming Award" recognizes best marketing campaign,
initiative or event that rides on the use of gaming to entertain
consumers and to enhance brand experience while driving core
business objectives.
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