Zurich won "Excellence in Gaming - Silver Award" in Marketing Excellence Awards 2014

Zurich was awarded the "Excellence in Gaming - Silver Award" in the Marketing Excellence Awards 2014 organized by Marketing Magazine.

The award recognizes Zurich's accomplishments in the "Treasure Hunt to Zurich" game, held in November - December 2013 as part of the Brand Campaign in 2013, which attracted over 4,000 participants and generated over 230,000 visits to the campaign website. Throughout the game, participants went through a meaningful journey learning insurance knowledge and unlocking treasure boxes by hunting QR codes in various print, out-of-home (e.g. MTR and bus) and online advertisements. Participants opening all treasure boxes and answering all insurance related questions correctly could then enter a lucky draw to win a trip for two to Switzerland and other grand prizes.

Ms. Jenny Chau, Head of Marketing & Communications of Zurich's Global Life business in Hong Kong, commented, "The smart mix of offline and online media in the game has tied the Brand Campaign together, and brought customers to a new level to experience our brand. It would not have been achieved without the enthusiastic support from our customers."

Mr. Ricky Chan, Senior Head of Marketing Management & Strategic Relationship of Zurich’s General Insurance business in Hong Kong, commented, "This award does not only recognize our marketing capabilities to engage our customers and to build a strong brand, it is also a testimony of One Zurich, that the General Insurance business and Global Life business in Hong Kong successfully joined hands to promote the Zurich brand in Hong Kong."

About the Awards

The Marketing Excellence Awards is now in its third year as Hong Kong's premier event celebrating excellence across the marketing communications services business. From unique oneoff campaigns to long term strategies and programmes, the Marketing Excellence Awards recognises marketers who have pushed their brands to measured success through sound and innovative marketing strategies.

"Excellence in Gaming Award" recognizes best marketing campaign, initiative or event that rides on the use of gaming to entertain consumers and to enhance brand experience while driving core business objectives.